All I can think about as everyone drools over his ck underwear campaign is, "he has a tattoo?" This must be recent, unless it's for the campaign, which I doubt, because there are many tattooed models who are as equally alluring as Simon. So, what's up with the tattoo? (Aside: why do previously un-tattooed models find it compelling to mark their beautiful bodies with unnecessary and often ugly tattoos once they become successful? ugh! it's like the ultimate model rebellion: mark-up the same body that brings you wealth and adulation. There's probably some psycho-analytic explanation to it.)