An interweaving of different ideas, just like in an imaginary mosaic: the images of the new ad campaign from MSGM, the brand created by the designer Massimo Giorgetti in 2008, have an almost dreamlike feel. They
play with the prints on the dresses, immersing them in a perfectly matching universe, whether it’s a garden or a night sky lit up by fireworks.
Created by Luca Finotti, the shots star four
up-and-coming models (as well as the brand’s much-acclaimed prints

Simone Nobili, Samuele Visentin,
Quinta Witzel and Iona Tomoce.