Sofia Coppola

[YoninahAliza]

Love that advert. It's the perfect blend of a H&M, Marni, and Sofia Coppola vibe. Like you can tell it's a Sofia Coppola ad but it's also representative of the two brands. So I guess it's a success!

I was thinking about it the other day but I've always had a lot of respect for Sofia because she's one of the few well known female directors working in Hollywood. Sure she has a family name but I don't think she doesn't rest on her laurels. And I love how beautifully shot her films are.

 

[FrenchCactus]

Behind the scenes

 

[YayYay533]

Never knew she was going to be the ad girl for H&M

 

[Mirik]

ebook30
Vogue Australia January 2012 Sofia Coppola by Ben Toms

 

[Aby]

She is perfect, as is her work. I love that she used "Avalon".

Me too!! I was so happy when the first notes of the song struck!

 

[greengrassia]

actually that ad makes me wanna go to morocco and buy some locally produced clothes so bad, instead of buying anything from marni for h&m. the location seems much more appealing than the actual mass-produced clothes. the color palette, the vibe...it's a good ad for tourism promotion, ha.

 

[La bordélique]

Marni x H&M Launch

style.com

 

[LolaSvelt]

Accessories close-ups:

zimbio

 

[nola_]

i love that bracelet.

 

[Deleted member 31441]

Love her shoes!

 

[Not Plain Jane]

Perfection, as usual! Her hair & makeup are always great, and she knows just how to simplify a shiny outfit like that with classic, subdued accessories. The cuffs are divine!

 

[Melly5525]

I think she wears this well and definitely not an easy look to pull off, the print is lovely and so are the shoes, very 60s chic

 

[beauxgoris]

My dream shoes. I'm so sad I didn't buy them back in the day.

 

[FrenchCactus]

Oh no. This looks too much like psychedelic pyjamas.

 

[jacquelyn paige]

She pulls it off well! Only Sofia could make that outfit look simple and chic.

 

[YoninahAliza]

I feel like if anyone but Sofia Coppola wore this look I would hate it. But on her it looks so chic. I just want to know what her secret is... B)

 

[CielDeLit]

I like the print ! But not the black strip

actually that ad makes me wanna go to morocco and buy some locally produced clothes so bad, instead of buying anything from marni for h&m. the location seems much more appealing than the actual mass-produced clothes. the color palette, the vibe...it's a good ad for tourism promotion, ha.

Totally ! Makes me want to go back to Marrakech so so bad Just like her Miss Dior Chérie ad makes you want to be in Paris in the springtime ! She's good at that

 

[LagerfeldBoy]

LOVE the Marni for H&M outfit!

 

[stellapetite]

hhmm.. I'm all for the Marni x H&M collab, but...looks like sleezy pajamas. even with the clutch.

hope the rest of the collection is better.

 

[Label Basher]

I feel like if anyone but Sofia Coppola wore this look I would hate it. But on her it looks so chic. I just want to know what her secret is... B)

Me too. I'm not a Marni fan at all and nearly everyone else looked like crap at the event. But not Sofia.