Sportmax F/W 2025.26 : Ida Heiner by Julien Martinez Leclerc | the Fashion Spot

Sportmax F/W 2025.26 : Ida Heiner by Julien Martinez Leclerc

I really like the simplicity of the photographs. The shapes of the clothes say it all.
 
Reminds me of a mix of 90’s Vogue Patterns covers and Issey Miyake Pleats Please e-commerce shots.
 
The whole campaign.
Photographer: Julien Martinez Leclerc
Fashion editor/Stylist: Katie Burnett
Hairstylist: Olivier Schawalder
Make-up artist: Yadim Carranza
Creative director: Ivan Olita
Model: Ida Heiner
jcr_content-7.jpgjcr_content-6.jpgjcr_content-5.jpgjcr_content-4.jpgjcr_content-3.jpgjcr_content-2.jpgjcr_content-1.jpgjcr_content.jpg
Sportmax official website
 
@fashionlov I made a guess and am glad I was right. :P The shot with Ida with hand next to her mouth is a dead giveaway it's Julien, his poses are always a bit Goude-y and childlike like this. Anyway the point is we still have a such thing as a signature picture even with a white background.
 

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