La Beauté Louis Vuitton 2025 : Hoyeon, Awar Odhiang, Ida Heiner & Chu Wong by Steven Meisel

[Avonlea]

Not a fan of any of this, but it does what it's supposed to. I rarely pay attention to beauty campaigns as they are more often than not incredibly boring. I loved those by Tyen and of course Lutens.

 

[Bertrando3]

Yes, it seems like Meisel went above and beyond with this campaign. It is exquisite.

I love when you feel that he brought his signature and it's the Meisel we know and love for so many years. Recently I had the feeling that it was hit or miss but on his one he did a good job

 

[Zorka]

LA BEAUTÉ LOUIS VUITTON (UHQ)
Photography: Steven Meisel
Creative Director: Pat McGrath
Hair: Guido Palau
Make-up: Pat McGrath
Models Hoyeon, Ida Heiner, Chu Wong & Awar Odhiang






weibo.com

 

[Zorka]

louisvuitton.com

 

[WAVES]

this is how you do a mind blowing beauty campaign:

 

[vogue28]

The vibrant colouring instantly transports me back to the Louis Vuitton campaigns under Marc Jacobs by Mert Alas & Marcus Piggott (particularly to the S/S 2006 campaign with Gisele). Not a mega fan of the evident post-production but it's all just too flawless not to love.

 

[Deneuve]

everything looks very dated and artificial to me

 

[Bertrando3]

I loooooove the video of the campaign.
The skin is FLAWLESS, perfect, just wow.
The models look regal, tall, statuesque.
The lighting and the background are stunning.
THIS is what I want to see when I think ''beauty''.
It does look artificial but that's what fashion is.
No one has this skin or hair : it's what beauty products are for.
It's a make-believe world where everything is perfect.
Everything is retouched, it feels futuristic and sci-fi ish.
This is the type of imagery I like to see because I know it's not real.
We already live in the real world, so Fashion to me is an escape.
It's the door to that unreal, unrealistic world where all is possible.
And then it's just for ideals, dreams, imagination.

 

[yslforever]

this is how you do a mind blowing beauty campaign:

Love it, better than the actual campaign, very Lutens !

 

[Yendor]

None of them look good sorry. Especially Hoyeon she looks very random