Sportmax S/S 2016 : Mariacarla Boscono

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weibo/austinwyc

 

[GivenchyHomme]

Nice! Great shadows and colors and Maricarla!

 

[Emmanuelle]

Very interesting

 

[anlabe32]

I like it. Sportmax is such an underrated brand but it looks like they're trying to have more publicity by hiring MCB.

 

[narcyza]

I'm glad that Mariaclara replace Gigi. Good change.

 

[GERGIN]

^
Gigi got the mainline last season though, not Sportmax?

 

[Creative]

Who shot this? It looks a little bit Newtonesque.

 

[Benn98]

Something fresh, and I love the colours!! I'm actually interested to see the full collection now.

 

[simon]

sportmax

 

[gossiping]

this collection is so celine..but in a cheap way i don't like it

 

[rip_ian curtis]

Meh... I liked the preview image but it falls flat. Too heavy on the set design and props.

 

[Nomar]

It's not bad but there is definitely too much going on in some images. That said, I do like the playful/quirky element they tried to incorporate.

 

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shot by Roe Ethridge