Oscar de la Renta F/W 2017.18 : Mariacarla Boscono by Tim Walker

Quite unexpected for ODLR to choose MCB and Tim Walker but this actually works! Not a fan of the new logo though. I wish the text would've been thinner so you can see the name properly.
 
I don't understand the focus on the bags. I don't think of ODLR as a bag company at all. They shine with their clothes, or at least they used to. Perhaps the negative reviews forced them to rethink their marketing strategy? I don't like this at all.
 


instagram.com/oscardelarenta
 
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Stunning!


OscardelaRentaTV youtube
 
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Vanity Fair & UK Tatler September 2017 Digital Edition
 

instagram.com/oscardelarenta
 

instagram.com/oscardelarenta
 
I can now understand why she was cast, an allusion to the 50's swan-necked society women such as Marella Agnelli. ODLR has a strong debutante client base, so they always need to keep it as classic as possible.
 

instagram.com/oscardelarenta
 
The new logo is horrible. These two need to step their game up or else it's curtains for them! :evil:
 
The new logo is horrible. These two need to step their game up or else it's curtains for them! :evil:

LMAO, where did you get this phrase from??

But yes, I agree! It's far too illegible. I understand that it may be Oscar's handwriting?
 

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