Sportmax S/S 2025 Milan

When did Sportmax get this... decent? It's a little nondescript but it's quite beautiful.
Spring 2024 was surprisingly also a very beautiful collection similar to this one (perhaps better). It was quite a hit amongst fashion editors, because they used several pieces for countless editorials. It was also minimal, but with a futuristic/space age vibe, definitely not nondescript differently to this one.

Funnily, I am actually liking this collection a bit more than the Max Mara one.
 
There are some looks that remind me of Jil Sander...and then there are other looks that make me think of Jil Sander (but by Jacquemus) .
 

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