I hate these kind of ads that don't wanna look like a ad because the "concept" are way too cool for that, but in the end they just look ridiculous and pretentious, like this one. The sad thing is that is becoming more often in fashion.
And I'm not gonna talk about this "Katie Grand" thing that is going on here, I just can't... If this is not working even in a Stella McCartney campaign, so is time to let it go...