Stella McCartney F/W 2016.17 : Amber Valletta by Harley Weir

[zzzyao76]

stellamccartney.com

I am so overwhelmed to have Ed’s magic genius stork layered onto and into the images, it feels so right and also stands for something in Fashion. – Stella McCartney
Celebrating signature Stella, the new Winter 2016 Campaign is inspired by effortless sensuality with a sense of humour, starring model and activist Amber Valetta.
The Campaign is our debut collaboration with Ed Ruscha, featuring the iconic American artist’s signature text graphics superimposed on the frame. The statements playing on our vegetarian ethics and humour, “NO LEATHERS FEATHERS OR FUR”, “VEG OUT” and “MEAT FREE”, purposefully overlay yet compliment the campaign images shot by Harley Weir.
The collaboration marks a natural progression from Stella McCartney’s personal, long-standing friendship with Ed Ruscha who ranks as one the most iconic artists of the 20th century and whose landscapes intersected with elliptical phrases pioneered an artistic movement.
Amber Valetta returns as the face of the campaign for the first time since 2008, embodying the spirit of the naturally confident Stella woman in the new season’s fluid knitwear, exaggerated puffa jackets, playful swan prints and luxurious ruffles.
Join the conversation with the campaign’s hashtag #StellaCares.

http://www.stellamccartney.com/experience/us/winter-2016-campaign/

 

[maxlinden]

Amber is selling that dress! Stunning shot. Smart casting

 

[t-rex]

The hair is not good and makes Amber look rough. She looks great in the video

 

[Nymphaea]

Stunning indeed, but a great part of that is due to the red colour of course, but nevertheless very nice.

 

[ThatGuyPaul]

Terrible collection, they need somebody like Amber to enliven it!

 

[apple]

Great shot. Amber is a perfect choice and she makes the dress look so much better

 

[VogueGirl8910]

Amazing shot.

 

[Urban Stylin]

She's one of my fav models, she always delivers 100%

 

[Kanna]

With the logo it would be more like a campaign shot. Not bad, but it doesn't impress me much yet. Though there would be only a couple more pics but I need to see them to make up my mind.
Good to see Amber back in SM ads, BTW.

 

[Benn98]

No Natalia?? Yay! God, it got a bit tiring even with different photographers.
With that said, this shot does nothing for me. Will await the rest. I wish I can sometimes see what Stella sees when she praise all these photographers.

 

[zzzyao76]

fashioncopious.com

 

[kokobombon]

I like the images, the layout not so much...

 

[Kanna]

I'm aware of Stella's effort to put her message into the brand's campaign, but I'd prefer it with the original dotted logo.

 

[zzzyao76]

 

[perhydrol]

Stella cares but I don't... I can be biased against her but what's the point of making a campaign with Amber wearing some shapeless red tent? The layout isn't that good, too. As a whole this campaign is really forgettable and does nothing to me.

 

[Urban Stylin]

love it

 

[kokobombon]

Not that it has anything to do with being vegetarian/began but it disgusts me more people smoking than people wearing leather/fur. When I meet someone who´s vegetarian and they start their speech while smoking... ugh! no, you´re gross!
I love the video, so much better than the print campaign

 

[Benn98]

I see these images went to print as is? Positely atrocious, thought it was a joke. She should take a leaf out of Westwood's book when it comes to using her campaign as a crusading effort. This looks so amateur in every way.

 

[Wintergreen]

Perfect. Amber is so iconic.