The Banana Republic Campaign Thread

[Deleted member 1957]

Has anyone else been following Banana republic's new imagery? The brand overhauled its image and marketing and is now giving many high fashion brands a run for their money. Just like Zara I believe they deserve a thread for being exceptional in a field of mediocre.


SS/22

A Collector’s Dream. Captured by Richard Phibbs, models Louise De Chevigny, Nya Gatbel, Cherokee Jack, and Axel Hermann

pics fashiongonerogue

 

[Deleted member 1957]

SS/22

THE FASHIONISTO

 

[Deleted member 1957]

FASHIONGONEROGUE

 

[Deleted member 1957]

FW/22

Models Cherokee Jack, Ryan Porter, Louise De Chevigny, Nya Gatbel and?
Photo Richard Phibbs
Stylist Serena Pompei

THEFASHIONISTO

 

[Deleted member 1957]

FW 22/23

BANANAREPUBLIC

 

[mikel]

They’re not ugly and kinda pleasing to look at I guess. But I’m not feeling them. It all just feels like a stale mash up of Ralph Lauren and Tommy Hilfiger campaigns.

 

[Deleted member 1957]

I also see the RL vibe which I would rather have than the current 'creativity'

 

[Deleted member 1957]

More FW 22/23

ss 22

richardphibbs.com

 

[Deleted member 1957]

SS 23

PICS RICHARDPHIBBS

 

[Deleted member 1957]

HOLIDAY CAMPAIGN

richardphibbs.com

 

[Deleted member 141523]

both campaigns are beautiful. This is well done, it's diverse and it was made in the best possible way, so effortless. Appeals to women and men in equal ways. Funny how brands like Zara and Banana Republic are beating the major ones. Simplicity is the best, you don't need to fill your ads with gen Z idols with no concept.

 

[matheus_s]

The same cast over and over

 

[Deleted member 1957]

both campaigns are beautiful. This is well done, it's diverse and it was made in the best possible way, so effortless. Appeals to women and men in equal ways. Funny how brands like Zara and Banana Republic are beating the major ones. Simplicity is the best, you don't need to fill your ads with gen Z idols with no concept.

The quality of their campaigns makes their clothes look.more expensive than many high fashion brands with questionable campaigns. Just discovered that photographer and love his work. It has that 2000s US Vogue/ Ralph Lauren quality.

 

[Deleted member 1957]

The same cast over and over

I don't mind it, reminds me of the times Michael Kors took Carmen on Jetsetting trips around the world.

 

[lucy92]

The same cast over and over

They used the same cast for the entirety of 2022.

and repeating them again for a campaign for January 2023.

 

[Deleted member 1957]

Jan 23 collection

 

[WAVES]

it’s extremely well done and it’s all very pleasant indeed to look at.
there are some chic elements here and there and for such brand it’s a really good ad campaign!

 

[Deleted member 1957]

Apparently it's working too, since they changed their image their sales have increased. Should be a lesson for high fashion brands, people want to dream and see glamour not some pretentious 'real world' work that is not even well executed.