The Row F/W 2026.27 Paris

[Kanzai]

One of my favourites this season so far (I mean, I only care about LV among the rest). Mona and Penelope wow....so chic

The Row (website)

 

[disco54]

Love the shapes BUT I am soooo tired of the black-beige-white-gray palette now

 

[mnrifanoo]

the look on Awar is naaasssstttyyyyy🎯

 

[Kanzai]

Love the shapes BUT I am soooo tired of the black-beige-white-gray palette now

Hmm I think some designers should really stick to their safe color palettes, for the sake of humanity! There are other ways to experiment besides throwing random colors together.

 

[WAVES]

it looks less cohesive than usual, some looks don't feel The Row for some reason even if they're good (unless my recollection of their previous work has dimmed which I very much hope it hasn't!)... maybe they're experimenting (as they should), it just seems marginally odd.

also, the random blue dress?? I appreciate the use of colour (or like @Kanzai said "some designers should really stick to their safe color palettes"...) yet, it came out of the blue (no pun intended but... why not )!

would it be a stretch to say that, and albeit The Row being a minimalist house it has naturally codes that brands like Calvin Klein and Jil Sander for instance, have/ share, some looks scream Carolyn Bessette-Kennedy.
they sure saw the evident opportunity and took it, so it seems, notwithstanding that those same looks undeniably belong to other brands...

I know her style has ̶b̶e̶e̶n̶ ̶c̶o̶p̶i̶e̶d̶ inspired people for decades now, although...

 

[PDFSD]

LOVE
a bit of calm and reality, touch of gentle deconstruction, confined, effortless , in their own lane, timeless,chic

 

[Norden]

I think it’s really beautiful and it feels so right. Those simple looks with a perfect white shirt, elegantly cut trousers is the purity you’d expect to see at Jil Sander.
I get the willingness to stay out of the limelight and to keep the shows so private. This is really meant as something kept away from the mainstream.

 

[brandon J pierre]

Nice but its getting boring 😴

 

[Creative]

Very chic but to me it feels a little bit 2023.

 

[PDFSD]

Nice but its getting boring 😴

its the art of restrain and almost every black look if you see in HQ you see it's not basic its some exercise in texture if its not about the fluid cut.

its something missed in 99,9% of fake 90´s minimal collections today the restraint of doing things for effect of new or attention in the styling and design.

why so many rely on the phoebe styling tricks so much

90´s margiela had also this seemingly bored vibe especially his hermes, but what the brand had in real life was the pleasure for dressing for one self, and the IF YKYK effect was only a side effect not the main focus or pleasure. (funny hermes took their designer to do now the mess she is doing at hermes at last show)

they capture this feeling well.

imagine these 2 girls are child comedy actors and for years carved their own style by simply having interest and trying and being consistent to what they like.

its only natural its reflected in their ultimate coming of age brand to have this constituency as well style is build over many decades

this is beside most people i know that wear the row for status etc and are annoying lol or online content.
they are navigating it well because these things can ruin a brand bit by bit...they stay silent and keep it moving the focus is on the clothes and the feeling they evoque.

 

[Norden]

they stay silent and keep it moving the focus is on the clothes and the feeling they evoque

Exactly this. The focus an clarity is refreshing this this age where everything adjusts to real time metrics.

 

[Cocteau Stone]

I enjoy the restraint. It's beyond streamlined, to a point where it is reduced to almost nothing. What works is rather stunning. A few more injections of that red and something else in a similar fabric to the blue to have some of the disparate components come together.

Yumi Lambert looks gorgeous! All of them do, shame the photography doesn't portray what I think are some sumptuous textures.

 

[mathmathmath]

beautiful but feels like same old thing every season. Is this summer? Winter? Same coats, colors, hideness...

 

[tricotineacetat]

Hmm I think some designers should really stick to their safe color palettes, for the sake of humanity! There are other ways to experiment besides throwing random colors together.

I would argue that the absence of texture and pattern (together with their usual choice of non-colors) leads to this notion of flatness. The Row sure love their (mostly Italian) fabrics. But their industrial looms tend to weave fabrics that are super-even, super smooth and therefor not with a lot of character.

They could have at least used a little bit of pinstriped, micro-check or striped shirting…

 

[PDFSD]

I would argue that the absence of texture and pattern (together with their usual choice of non-colors) leads to this notion of flatness. The Row sure love their (mostly Italian) fabrics. But their industrial looms tend to weave fabrics that are super-even, super smooth and therefor not with a lot of character.

They could have at least used a little bit of pinstriped, micro-check or striped shirting…

flat for our screens only

when you doing details like this its a deliberate choice and vision to please the wearer and not the internet / ig screens consumption

and it's delicious when you have a bottega that looks like a mop show and half of the world is doing texture ala phoebe its good to strip back and be different

i like its saving it for IRL all these details matter in real life and clothes and fashion is that as well.

the more i see it the more i love it it's like ceremonial thee in japan: silence and details

only show i liked so far from all fashion weeks



vogue

 

[tourbillions]

yes girls give us nothhing..

I see atleast 5 differrent CD in this collection.

 

[PDFSD]

yes girls give us nothhing..

I see atleast 5 differrent CD in this collection.

pls do tell would love to see ...... at least 5 different CD in this collection.

love a ref.

 

[MulletProof]

^ admire their determination though!

Credit where credit is due, they do seem to have the least obnoxious audience in all of fashion week, they're not dressed like parrots, they don't look like paid actors or like a goofy walking billboard dressed by the house and identical to every other guest, they're not uploading 10 stories per minute and looking cross-eyed watching the entire show through their phones and smiling at the future likes and not at the actual show, they certainly don't have a r*apist hovering like a drone behind the big names like Alaia. I know some of these guests mention the protocols that come with attending this show like the most baffling thing (as if they had never attended a performance where guests are pointed a flashlight at them the moment their phones are out) but... yeah, governing your audience isn't impossible. I wish more houses did that.. you get more dignified imagery and somehow a better impression of the label.

 

[hamburgers]

Still fresh and consistent from them despite the annoying online cult following that they have no control over.

Great pants! Always appreciate when a brand isn't being lazy and just throwing out a collection of giant statement coats for FW. There are nice large statement coats here, but everything else from skirts, to shirts, to belts is just as designed (not the blue dress).

Shooting film for a runway show in 2026 is a little too try hard and a bit exhausting for me, but at least not desperate like putting a 2016 instagram filter over digitals like Celine.


Vogue

 

[90sfan]

Better than Philo