Tom Ford "Noir" Fragrance : Tom Ford

[Marc10]

@jimshi809

 

[Thefrenchy]

The eye area is pretty weird...

 

[Chanelcouture09]

^I know, right ? however I do love the feeling of the campaign and I love the bottle design, it definitely fits in with the design of his other fragrances, which I love.

 

[Street_a_Licious]

color me intrigued!

 

[Deleted member 1957]

i agree theres something odd about the eye area still he looks better than the male model in his menswear campaign

 

[Wolkfolk]

The bottle is really cool and very effective but the picture on itself doesn't work for me. I feel like I've already seen this kind of close-up of his face a million times before.

 

[Fashionturnip]

i wonder how it smellsssss??

 

[justaguy]

Great packaging but I agree, there's something wrong with his eye. Probably over zealous photoshopping!

 

[kimair]

This October, the designer will launch his first signature men’s fragrance since 2009, Tom Ford Noir, and it could produce global retail sales of $15 million in its first year. It will retail for $90 for a 1.7-oz. eau de parfum and $125 for a 3.4-oz. edp. That launch will be preceded in September by the introduction of a Private Blend quartet of scents under the Jardin Noir banner of four midnight-blooming scents — Narcissus, Hyacinth, Rose and Lily. Industry sources estimate that the four Jardin Noir fragrances could generate a combined $17 million at retail globally in their first year on counter.

wwd / july 23, 2012

 

[Chanelcouture09]

^And I actually believe those figures, I remember there being an article which pointed out his cosmetics concession in Selfridges London bought in the most revenue on the shop floor bring in around £250,000 a week(?), at the time that was just his fragrances.

 

[JuiceMajor]

I am intrigue by the scent...just hope it is no ridiculously priced!
Funny that his cosmetic range at doing better than his clothes now, haha.

 

[Spike413]

An Eau de Parfum for men?!? God bless Tom Ford.

I just hope this men's release has the personality of his women's and Private Blend releases, and not the "man in a sharp suit" vibe of his first couple of men's frags.

 

[LittleMsSunshine]

fashioncopious.typepad.com

 

[Vladita]

Isn't Tom Ford gorgeous? Hahaha! I like this campaign.

 

[iluvjeisa]

Nice bottle.

 

[Flashbang]

pdf-giant.com (GQ UK November)

 

[tigerrouge]

One eye is looking at me, the other eye is looking to the future.

 

[Luxx]

One eye is looking at me, the other eye is looking to the future.

With regards to some of the comments up thread about how it smells, I have to say that it really smells wonderful. I know it is geared towards men but I could definitely see this having a unisex crossover appeal, I know I would wear it.

The ad is pure Tom Ford, I honestly can't imagine anyone else in his place in that image.

 

[iclawhands]

hahaha who decided this was okay to release with that wonk-eye? this isn't the first time either.