Tom Ford S/S 2012 : Mirte Maas and Mathias Bergh by Tom Ford

[tarsha]

wwd.com

 

[MyNameIs]

Second shot looks like Mirte Maas to me?

 

[TREVOFASHIONISTO]

^both are her. finally some life in this girl

 

[Modelo]

Umm what happened with Lais? Wasn't she rumored to have gotten the campaign or are her shots not yet released?

 

[valliaddict]

OMG WTF is this!?!?! She looks like she is ready to bob for apples

 

[Ives927]

Jokes on us?

What's so funny?

 

[testinofan]

LOOK so bad

 

[TeeVanity]

yeah I am not feeling this, I mean yay for laughter but no thumbs up for this just yet.

 

[mikeijames]

Jokes on us?

What's so funny?

i ask the self same thing. the one percent do crack themselves up, don't they?

 

[kimair]

After a series of high-gloss ads this past fall shot by Mert Alas and Marcus Piggott, Tom Ford took the camera back into his own hands for his spring campaign. The designer photographed models Mirte Maas and Mathias Bergh inside a Palm Springs, Calif., private residence in the new ads. The playful, upbeat images have the models laughing and smiling broadly as they romp together — one shot even has Bergh teasingly biting Maas’ ankle.

The campaign breaks in March magazines, including Vogue, Vanity Fair, Elle and Harper’s Bazaar. The company declined to comment on the total media budget. In 2011, Ford spent $835,000 on advertising in the first quarter, $812,000 in the second quarter and $2.3 million in the third quarter, according to Kantar Media figures.

Ford has shot a number of his own campaigns over the years, alternating seasons with outside photographers such as Terry Richardson, Sølve Sundsbø and Marilyn Minter.

wwd / january 9, 2012

 

[Rosary]

Hahaha is funny

 

[Style Savvy]

Gurrrrrrrrrrrrrrrrrl.

 

[TeeVanity]

Mathias looks nice in the second picture, well rather his action

 

[VogueDisciple93]

In the first shot she looks like Voldemort

 

[Zephons]

Common, guys!!! I never saw her like this. She's stepping out of her comfort zone, that's always a good thing.

At least, her smile is much more convincing than Miss Arizona Muse.

 

[LagerfeldBoy]

Oh, I love the second shot of Mathias
I'm surprised just how good this is. Mirte appears to have some personality in this

 

[vivi27]

i think that her smile looks good... what i find a little disturbing are her eyes.. it would be better if she closed her eyes rather than half opening it.

 

[KatherineCouture]

What? Mirte for Tom Ford? Is it a joke? Her "smile" looks so fake.

 

[Psylocke]

Common, guys!!! I never saw her like this. She's stepping out of her comfort zone, that's always a good thing.

At least, her smile is much more convincing than Miss Arizona Muse.

My first thought when I saw this was "gee, and people think Arizona's smile looks fake" You can't even call that a smile or a laugh what Mirte is doing here, it's just a mouth very wide opened and eyes awkwardly squeezed shut. Not appealing. And the dresses weren't the best choice either (though there wasn't much good stuff to chose from in this collection anyway).

 

[Forrest]

I will never get the mirte hate. And i dislike it when people are like mirte? is this a joke or mirte? i feel like barfing.
Give her a chance and even if you're not convinced yet, then till the whole campaing is out.

I'm not to keen of the first shot, but the second it's nice. And she had to laugh like this probably (take a look at the tom ford mens add).

It was rumoured Lais was in there to..