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Canada Goose enlists Vikings actor Travis Fimmel as the star of its fall-winter 2016 campaign. Traveling to Newfoundland, Canada for the advertisement, Fimmel connects with photographer Alasdair McLellan. Emphasizing a natural pull with the rugged beauty of the outdoors, Canada Goose frames the season with the motto, In Your Element. The label looks to “inspire people to follow their own path with confidence, knowing that when they wear Canada Goose they’re not fighting with the elements, they’re at one with them.”
On what he dreams of pursuing if he wasn’t acting: “To work on a farm, you know? There are so many professions in one. Carpentry and metalwork, animal stuff, horticulture. It’s everything. It’s ten professions, yeah? You get to do it all yourself. Not many other careers that you can learn all that stuff that is so diverse.”
On previously saying he doesn’t want to be an actor: “I appreciate acting because it has given me opportunity and money. I respect how hard it is and how talented the people in the industry are. But it’s not as important to me as some other people make it. It’s a job.”
On a country he felt connected to: “I really liked Ireland. The people there were pretty amazing. Just a great attitude to life. They are great storytellers. Every second fella can recite a poem or sing really well. It makes the pubs really fun. Probably Thailand was my favorite place. Just so clean and healthy. The food was so fresh and the water so blue. It felt like really clean living. The people were so friendly and lived in such a different way, such a different culture. Happy people.”
For more from Travis, pick up a copy of Rogue!