Reading through this online - as there's no way I'd pay £5.50 for the unseen contents of a flimsy summer issue - the first few ads after the front cover are Vittoria for Chanel (the 'denim' shots as can be seen in that thread, from Vogue Russia), Gucci, Celine handbags, then we're into perfumes (mostly for men) and watches.
The contents page show two more special edition covers, both of which look like a dreadful collage of a brightly-coloured aerobics class. Oh, it's an Elle x Nike promotion, with the same shots coming up in an editorial portfolio later in the issue, celebrating women in sports.
The design hasn't changed, there's still sections like Mood Board (this month it's boho) and Zoom. There are features about self-image, crying and being naked.
The fashion editorial is LIGHT & SHADE, 14 pgs, with Ivanka Smilenko and Ayobami @ IMG modelling oversize garments, sometimes in the studio, sometimes outside. There's no shade. Ayobami brings an 80s elegance, she elevates these clothes.
The beauty section is about skin, so there's not much going on, in terms of an editorial. The general product pages are designed as nicely as they usually are. But there's no great hype about mascara, which is strange because they're giving away mini Benefit mascaras with this issue. Which they also did in July 2018.
This is a well-done issue in terms of making the sports theme seem lively, it's bright and cheerful. It's genuinely representative. It hints that Kenya Hunt could make a good editor of Elle, if ever given the real chance.
On the other hand, I have no real interest in sports, and there's nothing worth the bumped-up cover price, unless you'd get use from the free mascara. If I see it on offer in the supermarket, I'd get it, otherwise it's another issue I'll be leaving on the shelf.