this might be a weird thing to say...but, when i think about who would wear this...
maybe it would be good for women in india and other eastern countries who traditionally wear a sari but who now want something a bit easier or with a more modern feel, maybe women who are working outside the home, finally, after years of women not being given these opportunities...?
unfortunately, i really can't see this working in a western market...
while the textiles are gorgeous, the cuts are far too shapeless for the vast majority of western women...
i think there are some nice things though, for the right customer...