Yeah it would make more sense to make this a permanent, or at least long-term project...unlike the Guerrilla stores, which in concept was only a temporary thing all over the world anyway.
I wonder if they will carry the more avant-garde, "fashion" items such as the more elaborate pieces Joyce carries, thus basically kicking Joyce out of the picture in Undercover distribution in HK. Although the market for this kind of stuff, based on what I see anyway, seems to be mostly for the casual pieces, like print/one-off tees, jeans and sneakers. Correct me if I'm wrong, but I get the impression many Undercover fans in HK are not so much in it for the design, but rather to have a few tees they could wear with the latest Levi's, or maybe a pair of jeans at the most since UC denim is very expensive.