This is far too editorial, and looks more like a series of images which would accompanying an article regarding Carine's collection - far from a polished and direct advertising campaign. Lexi Boling's was far better than this. Meh!
Agreed, it would be a very interesting editorial, don't see it working as a campaign. Great coup for these Pavlova twins. I wonder whether this is the new marketing angle for her line! It's quite witty, but I can see it getting stale after some time.
I myself never thought it wouldn't be, I don't understand why she didn't just star in the campaign by herself. The twins are good models, but some shots are really awkward to watch.
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