American Esquire finally clued in that pandering to children and socials who will never spend money on their rag may not be a very profitable direction— so it’s back to catering to their former adult readers. But have to wonder if the outdated features of food/wine/watches which makes up the filler content are any more relevant in 2023 when anyone can access these fluff pieces anywhere online???
Lenny has always been an oddity. He’s obviously a talented musician but always wonder who his fans are that he’s sustained a career for this long... His looks has always been so custom-y, and unfortunately like many other artists his age now, he’s regressed back to this caricature of his image at his prime. I’m convinced that creatives reaching their 60s is that dreadful age where you loose it and become a parody of yourself, your brand:cough:Madonna/Miuccia:cough:
Norman Ray Jean is always reliable of course. Just not impressed with the cliche imagery of the rockstar rocking it out in his slum warehouse in his Chrome Hearts wardrobe. Lenny in bespoke suitings and a simple 1960s mood styled by George Cortina would have subverted the cliche rocker caricature of leather bootcut and platforms. And Mullet’s right— the oversized sunglasses worn on the cover select does wonders… Without the glasses, his age shows. But he’s aged well and he’s still a handsome man. Thank goodness he's not retouched to looking younger than he looked 30 years ago-- something that's all too common when it comes to women in these rags.
With American Esquire, other than the coverstory, there’s nothing worth paying for. The single fashion stories are always forgettable, and it's reliably so here. They really should take a page— maybe 200, from ICON Italia with their fashion stories. But it’s likely, and equally a budget issue as well as a creative problem. Like Lenny, I wonder who is buying this…???