US GQ December 2025 : The ‘Men of the Year’ Issue

[Kimy Jo]

I genuinely want to know who buy this? Cause i dont think most men know/care about these subjects

 

[NYLA22]

I listened to a podcast interview yesterday with Will Welch. He said that his formula with GQ is to be incredibly niche, and *admitted* that they basically make the magazine for themselves (on staff) and their own interests, as I always suspected. Is it a winning formula? I mean, their issues are always so thin that I can't imagine it is. (The podcast is called 'Mixed Signals,' and it's their latest episode, if anyone cares to listen).

 

[jeremydante]

Okay, enough already- as handsome as Oscar Isaac is - that's the cover they shoot and choose?

Hailey doesn't look good, the pose is not pretty and the contrast is too intense.
Then Seth carrying a HAC Birkin 50?! Huh? Get real! Whoever styled, shot and approved this- termination, immediately.
SZA in a bathroom or kitchen? Clipse in ivy league/golf prep? Why, to it all!!

 

[callmejaeden]

He said that his formula with GQ is to be incredibly niche, and *admitted* that they basically make the magazine for themselves (on staff) and their own interests, as I always suspected. Is it a winning formula?

It can be if they have a good eye and pov, but Will Welch and the GQ team simply are not interesting enough for it to work.