US Vogue February 1984 : Shari Belafonte by Richard Avedon

What exactly was the creative/marketing/strategic logic behind casting Shari for the cover only to not have a single trace of her throughout the magazine (while the contents are dominated by Kim. Just so random)??? It was common practice back then, and they followed this template over and over. I’m just racking my brain trying to understand the marketing decision for such a weird practice… Were readers not turned off to see someone they may have liked on the cover only to find that-- that’s it: Just the cover and nowhere else in the content? The coverline even has “Jane Fonda: A Special Interview” LOL ...So very odd…
 
What exactly was the creative/marketing/strategic logic behind casting Shari for the cover only to not have a single trace of her throughout the magazine (while the contents are dominated by Kim. Just so random)??? It was common practice back then, and they followed this template over and over. I’m just racking my brain trying to understand the marketing decision for such a weird practice… Were readers not turned off to see someone they may have liked on the cover only to find that-- that’s it: Just the cover and nowhere else in the content? The coverline even has “Jane Fonda: A Special Interview” LOL ...So very odd…
Vogue was NOTORIOUS for pull that! Was so frustrating seeing some of these great covers of the models and zero content of them inside.
 
Alfred Sung
Photo Lothar Schmid
Model Elisabetta Ramela



Estée Lauder
Photo Victor Skrebneski
Model Willow Bay


vogue archive
 
Basile
Photo Bob Krieger
Model Unknown



Lancôme Maquimat Teint Naturel
Photo Unknown
Model Isabella Rossellini


vogue archive
 
Albert Nipon for I. Magnin
Photo Victor Skrebneski
Model Unknown



Valentino Miss V
Photo Helmut Newton
Models Unknown, Gail Elliott


vogue archive
 
Adolph Shcuman for Lilli Ann
Photo Victor Skrebneski
Model Deborah Harris, Unknown



Emanuel Ungaro Parallèle
Photo Unknown
Model Claire Atkinson


vogue archive
 
Anne Klein
Photo Unknown
Model Unknown



Blassport/Bill Blass
Photo Gideon Lewin
Model Maura Gahan


vogue archive
 
Laura Biagiotti for Garfinkle's
Photo Unknown
Model Eva Voorhees



Estée Lauder Estée
Photo Victor Skrebneski
Model Willow Bay


vogue archive
 
Alexis Kirk
Photo Ariel Skelley
Model Margaret Donahoe



Calvin Klein
Photo Bruce Weber
Model Talisa Soto


vogue archive
 
Anne Klein for American Express
Photo Benoit Malphettes
Model Terri May



Castleberry Knits
Photo Unknown
Model Margaret Donahoe


vogue archive
 
Albert Nipon
Photo Unknown
Model Carol Alt



Gianni Versace
Photo Richard Avedon
Models Kelly LeBrock, Bonnie Berman, Unknown, Mounia, Tim Clement


vogue archive
 
Sonia Rykiel Paris
Photo Dominique Issermann
Models Unknown


vogue archive
 

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