US Vogue November 15, 1943 by John Rawlings

[justaguy]

Hunting-coat "Pink"/Flaring Hip-line of Riding-coat/Pattern For Today
Illustrator René Bouët-Willaumez
Photo Kay Bell
Model Unknown


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[justaguy]

Today They Choose
Photo Serge Balkin
Illustrator René Robert Bouché
Models Mrs. Charles Dewey, Mrs. Harold Talbot, Mrs. Edward Warburg, Mrs. Howell Van Gerbig, Mrs. Desmond Gerald


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[justaguy]

Hattie Carnegie Perfumes
Illustrator René Robert Bouché



Van Cleef & Arpels
Photo Unknown
Model Unknown


vogue archive

 

[justaguy]

Chen Yu
Photo John Rawlings
Model Unknown



Frost Bros.
Photo Unknown
Model Unknown


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[justaguy]

L'Aiglon
Illustrator René Robert Bouché



Lenthérics Tweed Perfume
Illustrator Mac


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[justaguy]

Elizabeth Arden
Illustrator René Robert Bouché



Elsa Schiaparelli
Illustrator Marcel Vertès


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[justaguy]

Bree Cosmetics
Photo Jon Abot
Model Unknown



Farel Destin
Photo Unknown
Model Lisa Fonssagrives


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[justaguy]

Richelieu Pearls
Photo Unknown
Model Unknown



Traina-Norell Enka Rayon
Photo John Rawlings
Model Unknown


vogue archive

 

[Jacek]

Fifty Years That Vogue Has Seen
Illustrator Carl Eric Erickson
Subject Edna Woolman Chase


vogue archive

A FANTASTIC history of the first 50 years of Vogue including how they acquired all their best famous illustrators at one go and how the readers at first hated their illustrations and cost Vogue a million dollars in lost circulation. In today's money - $28 Million!

 

[justaguy]

A FANTASTIC history of the first 50 years of Vogue including how they acquired all their best famous illustrators at one go and how the readers at first hated their illustrations and cost Vogue a million dollars in lost circulation. In today's money - $28 Million!

Hard to believe considering so many of the editorials and ads were illustrations.

 

[Jacek]

Hard to believe considering so many of the editorials and ads were illustrations.

It was the French illustration style they didn't like: readers thought it was too artistic, too creative with elongated necks and unfamiliar poses. Readers and advertisers preferred the more realistic style of illustration which they were used to.

Condé Nast and Vogue editor Edna Woolman Chase loved the French style so said 'Let them learn to like them', which they gradually did. But the magazine lost a tremendous amount of advertising and circulation initially until they all got used to it.

 

[justaguy]

It was the French illustration style they didn't like: readers thought it was too artistic, too creative with elongated necks and unfamiliar poses. Readers and advertisers preferred the more realistic style of illustration which they were used to.

Condé Nast and Vogue editor Edna Woolman Chase loved the French style so said 'Let them learn to like them', which they gradually did. But the magazine lost a tremendous amount of advertising and circulation initially until they all got used to it.

Love it! Makes more sense now when you think about the illustrators they used. Especially when you compare the work of Dagmar Freuchen-Gale with René and Carl. Her work was definitely more inline with what readers preferred. And even some of Babs Rawlings work.

 

[Young Ling]

Frost Bros.
Photo Unknown
Model Lisa Fonssagrives


vogue archive