Valentino 'Portrait of a Generation' 2022 by Michael Bailey-Gates

ChicSaks

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WWD


Valentino is launching a new campaign for the brand’s “Promenade” fall 2022 womenswear collection and for its “After Club” fall 2022 menswear collection.
Called “Portrait of a Generation,” the campaign will bow in mid-May first online and then in print.
The photos by Michael Bailey-Gates were taken on the streets at Arnold Circus, East London, with models posing on furniture as if it were left on the curb for others to take.
 
I remember back when I was growing up, probably around 2003-2007 or so I would get SUCH a kick out of the pretentious copy used by Anthropologie in their catalogs. Nonsense text about experiencing a "crystal clear moment of grace" over a photo of a woman in a boho dress or oversized knit. I thought they were hilarious. This is giving very much that.
 
Reminds me of when everyone became pretentiously reawakened after watching 'Eat, pray, love'
 
nothing works for me here and I’m beyond bored of this Londoner aesthetic - it’s been worn out to death by Alessandro Michele.

can’t we go back to the French Riviera, Rodeo Drive?…
 

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