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the impression
The same... I don't understand why H&M wants to use AI. H&M was (very) creative before and moreover the brand really has the choice regarding the choice of models. It follows the "AI trend" and I think it will not stop unfortunately.H&M drops first set of AI generated digital twins of models for ads, social media
H&M continues its exploration of creativity with AI
I must say that I am not enthusiastic by this news...
For H&M , and any other brand, of course it's just a way to make campaigns cheaper i guess...The same... I don't understand why H&M wants to use AI. H&M was (very) creative before and moreover the brand really has the choice regarding the choice of models. It follows the "AI trend" and I think it will not stop unfortunately.