A large part of the current popularity of drag queens is because they are the ones supplying the glamour that's gone missing from fashion and celebrity. It's a new form of glamour, but it still follows the same transformative formula where you can become this larger-than-life version of yourself. Norma Jean becomes the legend that is Marilyn Monroe.
In its most powerful form, glamour goes beyond the superficial, because it's a way of overcoming life and becoming yourself, through sheer will and hard work. You will not be defined by others, you will define yourself.