Versace - The Campaign Archive

[metal-on-metal]

That haircolor is just so severe. I don't know if it makes her look younger or older. The first shot is pretty horrendous, in my opinion. I mean, what exactly is she doing? A conference call with some stupid notepad and headset? How dumb. I expected them to be more glamorous, flowing, and not taking place on some cheesy rented set like this.

 

[LostInNJ]

I'm guessing no matter what Versace does, it will never appeal to either one of you...

 

[metal-on-metal]

That's not true, Lost. My personal favorite ad campaign ever was Versace spring 2001. And the Versace ad campaigns of the mid-late nineties were nothing short of iconic and legendary.

It's not about some bias we have against the brand. It's the fact that for the past 3 years, the product and image turned out by the house has been severely lacking in many ways. This Madonna campaign received a lot of hype and press and the product is a letdown thus far. But we've only seen two images so hopefully the rest will be an improvement.

 

[metal-on-metal]

Also, the clothes here are nothing but basic separates with splashes of gold here and there. I think that before Versace tries to reconquer the world, they need to work on rendering a coherent vision in their collections. I know that their spring 2005 has some fans here, but for me it was just glorified basics with tacky accessories. Bad clothes generally mean bad campaign, regardless of the stars behind, and in front of, the camera--Madonna and Testino, in this case.

 

[metal-on-metal]

Maybe Avedon could have pulled this off, eh?

 

[wyatt.]

ew they're awful.

 

[pradaesk]

Some of Madonna's new Versace pics:

this situation is so posed. the thing with the optical apple mouse on the glass table can never work in real life. but maybe she is not supposed to actually work with the computer.

 

[tristan]

This is just a nasty blend of too many people. She kinda looks like the offspring of Samantha(circa when she was a pseudo lesbian) and Carrie bradshaw from sex and the city and are we getting ready to lip synch with that head piece dear? Plus, madonna has not been able to revive any brands lately, look at her gap campaign, it didn't do nearly as well as Sarah Jessica Parker's. Versace seriously needs some more editorial presence, I say she just pays a bunch of high profile stylists to use her stuff in a bunch of editorials.

 

[Spike413]

This is Versace????

What the hell were the thinking? Those are just awful. Madonna looks like she got a batch of bad botox and fell into a vat of peroxide. She looks horrible, and the concept...I don't get it, is it suppose to be some rich Palm Beach buisness woman or something cause it's totally not working for me.

 

[hugobossdaria]

this is just horrible donatella you are my favorite designer but what are you thinking. this picture is dreadful next donatella put some one who fits versace gianni would not have done this.

 

[brian]

thanks for posting those ads, liberty33r1b

i actually really like them and i think madonna looks great. the clothes are okay.

but i find it really cheap that they put "madonna for versace" in the ad, though. it's obviously her, no need to advertise the fact any further, imo... ... definitely something i wouldn't do, unless madonna's actually designed the clothes she's wearing in the ads

 

[Spike413]

thanks for posting those ads, liberty33r1b

i actually really like them and i think madonna looks great. the clothes are okay.

but i find it really cheap that they put "madonna for versace" in the ad, though. it's obviously her, no need to advertise the fact any further, imo... ... definitely something i wouldn't do, unless madonna's actually designed the clothes she's wearing in the ads

Yes, I HATE that, so tacky.

 

[Salvatore]

Madonna looks extremely weird in the first photo. Quite creepy. Something wrong with her eyes. And I think the ads are such a complete contrast to the collection as it was on the runway. It was about aquatic and flowing, but these ads seem to be stark and restricted. I don't like them.

 

[kiimihaana]

I agree, Madge does look strange. Nice of Versace to plug Apple computers.

 

[liberty33r1b]

This is just a nasty blend of too many people. She kinda looks like the offspring of Samantha(circa when she was a pseudo lesbian) and Carrie bradshaw from sex and the city and are we getting ready to lip synch with that head piece dear? Plus, madonna has not been able to revive any brands lately, look at her gap campaign, it didn't do nearly as well as Sarah Jessica Parker's. Versace seriously needs some more editorial presence, I say she just pays a bunch of high profile stylists to use her stuff in a bunch of editorials.

what a nice interpretation, tristan!

 

[tristan]

"like a vigin" getting ready for her first.

 

[Salvatore]

I'm begging that Versace has a breath of fresh fresh air. It annoys me how stuck they are somewhere that the rest of the world isn't. Donatella needs to do more people watching and come out of whatever she's stuck in. It's almost to the point that I just want to get in Donatella's office or whatever and shake her to pieces.

 

[liberty33r1b]

you all remember her 1st Versace campain taken by Steven Meisel? it was such a classic. I really liked it!

found some pics of this older campain:

 

[stylegurrl]

The handbag is incredible but the clothes are nothing special imo. I also don't think that Madonna looks good at all, particularly not in the first photo. This is disappointing.

 

[liberty33r1b]

some more.....