Viktor & Rolf for Allegri

[Lena]

good news from the V&R camp

In a quest to evolve its image and raise its international profile, the Tuscan rainwear and outerwear specialist has signed a three-year contract with Viktor Horsting and Rolf Snoeren of Viktor & Rolf, confirming a WWD report last month.

Their first effort will appear with the men's wear collections at Pitti Uomo in January.

To support the designers and the brand's new course, Allegri is revising its retail plan and strengthened its management with new hires such as Renato Baldini, who now is worldwide sales manager in charge of commercial strategies and retail development.

Besides designing Allegri's men's and women's collections, Horsting and Snoeren will be in charge of the brand's overall image, a category that will span everything from a new store concept to the ad campaigns.

Previously, Allegri was designed by another duo, A.F. Vandevorst from Antwerp, and before that, Giorgio Armani, Romeo Gigli and Martin Margiela all lent their creative touches.

"We evaluated a slew of designers for the position, but we opted for Viktor & Rolf because we felt that they are great at channeling their fashion vision into other areas such as the store concept and the advertising campaigns," said Cosimo Graniglia, Allegri's chief executive officer and general manager. "The alchemy in these cases is very important."

Graniglia added that while Allegri will evaluate a future runway show, there is no intention of playing around with the company's DNA. "We're a high-end brand and don't intend to suddenly become a designer fashion house, because we want to maintain our quality standards."

Allegri has five directly operated stores between Italy, Russia and Japan, plus 670 salespoints worldwide.

from wwd

 

[Meg]

oh how interesting. Thanks for this Lena

 

[faust]

I like Allegri. I like Ruffo too. I like these old Italian houses, not sure why. I guess it has the air of old luxury... and it's a bit strange that I like it, because I detest the people who typically peruse these goods...

 

[oStelios]

"We're a high-end brand and don't intend to suddenly become a designer fashion house, because we want to maintain our quality standards"
...he said fashion houses have no quality standards?

anyway V&R for Allegri sounds like a great idea, thank you Lena dear

 

[faust]

"We're a high-end brand and don't intend to suddenly become a designer fashion house, because we want to maintain our quality standards"
...he said fashion houses have no quality standards?

anyway V&R for Allegri sounds like a great idea, thank you Lena dear

I think the right interpretation is "fashion houses have lower quality standards."

 

[oStelios]

I think the right interpretation is "fashion houses have lower quality standards."

maybe most of them

 

[haoshcn]

Where could your buy Allegri in NYC, faust? I remember I saw it at Takashimaya on the Fifth avenue last year, and the style of their selection is bit conservative for me although I still can say I find them appealing. BTW, what do you think about the Takashimaya in New York. I found it quite different from any other department store in the US I have ever been to.

 

[dizzytacks]

thats how i read it as to, haha, V&R are becoming so lame lately, blegh

 

[faust]

Where could your buy Allegri in NYC, faust? I remember I saw it at Takashimaya on the Fifth avenue last year, and the style of their selection is bit conservative for me although I still can say I find them appealing. BTW, what do you think about the Takashimaya in New York. I found it quite different from any other department store in the US I have ever been to.

Takashimaya was my answer (I love Takashimaya, it's like an overpriced gallery. I buy my tea there ).

Try Bergorf Goodman, they are huge on old-school labels like that. Also Barneys might have it on the 4th floor.

 

[calexico]

i takashimaya
esp the little tea room downstairs...

 

[Mr-Dale]

good news from the V&R camp

Indeed. This sounds interesting.. I still am a fan of theirs, so I'd really like to see this.