Vogue China July 2024 : Zhou Xun by Zhong Lin

None of them works.
The first one is silly, it looks like an outtake.
The second one is too busy:
- the logo's color is not working,
- the light is way too harsh,
- the painting and the model doesn't work together
- the pose doesn't show off the outfit at its best advantage
- the makeup doesn't help to make the model looks better
etc.
NEXT !
 
Photographer: Zhong Lin
Styling: Vivienne Sun
Hair: Isaac Yu
Make Up: Xin Miao
Talent: Zhou Xun

weibo.com
 
Seen better but also seen worse. Not impressed with the photography here whatsoever, and the attempt to create something unique with the composition of the cover flopped hard. The colours of the first cover are nice, love the texture of that Chanel piece but it's an unfortunate-looking and feels like a total mishap.
 
I don't think even an Old Master painting in the background could have distracted from how frumpy that Chanel piece really looks in front of it.
 
First cover has a larger focus on the tiling on the wall. Weird choice.
 
The CD, AD and fashion director needs to be replaced. There’s a handful of solid, even killer imageries amongst the 6 original stories— but it’s mostly plagued by fillers. Altogether, it just resembles a single shoot with not much of a distinction for 6 stories: same lighting, same styling, same old same old. The sole reprint of Liya and her family being the one story that stands out… Vogue China really needs to learn a thing or 100, about the power of fashion storytelling from its far superior brother GQ China.


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Vogue China July 2024
 

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