i just read this survey regarding LAteens in wwd and i'd like to know what FSteens from all over the world think
please feel free to make your own list regarding influences by section mentioned
please feel free to make your own list regarding influences by section mentioned
Thursday April 8, 2004
What the Teens Want and Like
LOS ANGELES — A panel of 14 teens, culled by Los Angeles-based consumer research firm Look-Look Inc., discussed
everything from fashion trends to stores they liked and didn’t like. Here’s what they revealed:
What influences them:
Friends
TV
Magazines
Malls/stores
Their daily experiences
What clothes say about them:
Some make their own clothes.
Some stay away from brand names.
Some buy brands in order not to stand out.
Some wear music-themed T-shirts to communicate music tastes.
They customize their looks by...
making handbags out of jeans.
slashing and pinning T-shirts.
bleaching jeans.
cutting off denim skirts.
mixing vintage pieces with new.
They think departments stores...
are geared toward older people.
lack personality.
don’t set the mood for shopping.
should have customization features/services.
Stores they like:
PacSun
Forever 21
Abercrombie & Fitch
Gap
Stores they don’t like:
Windsor
Wet Seal
Abercrombie & Fitch
Bands they listen to:
Led Zeppelin
Radiohead
John Coltrane
Black Eyed Peas
Maroon5
What they do online:
Buy music.
Chat with friends.
Buy clothes.
— Kristin Young