Poetry in Motion
Several years ago, when you spotted the multi-hyphenated (casting agent-writer-filmmaker-designer) Daniel Peddle on the streets of New York or Milan wearing a pair of cargo pants sublimely covered in red knit embroidered poetry, the only thought (and plea) was, "where do I get a pair of those?" You couldn't, since his mother (who lives in the South) sewed them with love at his request.
Peddle and his current partner and stylist Drew Dasent — who no doubt grew tired of the ogling and begging for a pair of trousers — formally started a line named When the World was Flat a couple years ago, moving beyond cargo pants but keeping the embroidery feature as the soul of the label. The duo share a "disdain for over-industrialization and globalization," hence the name that "hearkens back to the inherent simplicity of life, to a time when people used to stitch everything by hand before there were machines" says Dasent, who leads the design. He also, he adds, hand-stitches "90% of the production and all the samples in order to keep a continuity and uniqueness to the pieces," The remaining 10%, mainly simpler pieces, are done up by Southern women, a la Project Alabama.
In the expanded selection, the lyricism of the original poetry pants has taken on new verses. Floral embroidery emerges from the lines in the camouflage of the jackets and blooms from distressed t-shirts. Sweatshirts are covered with embroidered stars. T-shirts and the lapels of trench-like jackets come decorated in poetry. And a slight departure in tune shows a single armored tank top decorated in gold paillettes.
Each piece is one-of-a-kind, takes from one to fourteen days to complete, and sells at retailers such as United Arrows, Loveless, Creem and Celuxin in Tokyo; Ron Herman in Los Angeles; and Shimji in Paris, with a price tag that ranges from $300 for the simple renderings to thousands for the intensively worked pieces. Now you know where to get 'em — can you afford 'em?
-Jason Campbell
Photos: A selection from When the World Was Flat
JC Report
I love this, it's very my style, my hair even used to lookjust like the models....
Several years ago, when you spotted the multi-hyphenated (casting agent-writer-filmmaker-designer) Daniel Peddle on the streets of New York or Milan wearing a pair of cargo pants sublimely covered in red knit embroidered poetry, the only thought (and plea) was, "where do I get a pair of those?" You couldn't, since his mother (who lives in the South) sewed them with love at his request.
Peddle and his current partner and stylist Drew Dasent — who no doubt grew tired of the ogling and begging for a pair of trousers — formally started a line named When the World was Flat a couple years ago, moving beyond cargo pants but keeping the embroidery feature as the soul of the label. The duo share a "disdain for over-industrialization and globalization," hence the name that "hearkens back to the inherent simplicity of life, to a time when people used to stitch everything by hand before there were machines" says Dasent, who leads the design. He also, he adds, hand-stitches "90% of the production and all the samples in order to keep a continuity and uniqueness to the pieces," The remaining 10%, mainly simpler pieces, are done up by Southern women, a la Project Alabama.
In the expanded selection, the lyricism of the original poetry pants has taken on new verses. Floral embroidery emerges from the lines in the camouflage of the jackets and blooms from distressed t-shirts. Sweatshirts are covered with embroidered stars. T-shirts and the lapels of trench-like jackets come decorated in poetry. And a slight departure in tune shows a single armored tank top decorated in gold paillettes.
Each piece is one-of-a-kind, takes from one to fourteen days to complete, and sells at retailers such as United Arrows, Loveless, Creem and Celuxin in Tokyo; Ron Herman in Los Angeles; and Shimji in Paris, with a price tag that ranges from $300 for the simple renderings to thousands for the intensively worked pieces. Now you know where to get 'em — can you afford 'em?
-Jason Campbell
Photos: A selection from When the World Was Flat
JC Report
I love this, it's very my style, my hair even used to lookjust like the models....
silly me.
this weather
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