If there was an award for editorial mvp, Xiao Wen Ju would have it. Since she appeared on the scene, Xiao Wen has become a favorite of photographers and designers alike. Whether it’s a street style photog attempting to snap her latest off-the-runway look, or key work with names like Karl Lagerfeld, Mert & Marcus, Richard Burbridge and Solve Sundsbo, Xiao Wen manages to shine with her signature mix of girlishness and sophistication. While other models specialize in aloof cool, the versatile Xiao Wen manages to radiate a combination of sophistication and cute that has proven irresistible.
Xiao Wen’s path towards superstardom began upon entering a local contest and subsequently being scouted by IMG. Soon she found herself one of the top models in China, appearing in the pages of Vogue, Bazaar and every magazine in-between. It was only a matter of time before the she would go on to conquer the runways and soon Xiao Wen was front and center on the catwalks of Marc Jacobs (who she lists as a favorite designer), Louis Vuitton, Prada and Hermes. Following that success up with a Marc Jacobs campaign and becoming the brand’s first Asian campaign star – was a natural progression.
Throughout it all Xiao Wen has maintained her effervescent personality – backstage you’ll never find her without a smile, or a witty anecdote. Though she’s one of the most recognizable faces of the moment she takes her success in stride, pushing towards the next goal without getting caught in the fashion chaos. Ask her what she’d like for the future and while becoming the next supermodel does rate high on the list, her aspirations also include studying dance, spending more time with family and of course never forgetting to smile.