YSL´s "Elle" new perfume

[j´adore dior]

Yves Saint Laurent will launch in October. Like last year's L'Homme Yves Saint Laurent, the new fragrance is geared towards a young market.

Opening with citron and lychee smoothed by peony, the fragrance follows with a vibrant heart of jasmin sambac and pink berries and ends with woody notes of patchouli and vetiver. In its brief to the perfumers, YSL described a modern and urban woman, very feminine but with a touch of the masculine...​

Via: nowsmellthis.blogharbor.com

 

[SomethingElse]

I guess we'll have lots of descriptions of the scent long before we have a chance to test it for ourselves. Another blogger writes, "The scent is described as a woody, spicy, and floral scent. It was created by Jacques Cavallier and Olivier Cresp of Firmenich.......".

 

[Alejandro]

yup. i dont even trust these promos anyway. they always enamour you with the perfume with brain washing stories and then it smells like poo hole

 

[~Fashionista~]

yup. i dont even trust these promos anyway. they always enamour you with the perfume with brain washing stories and then it smells like poo hole

so true!

 

[taz]

I don't like the bottle design, it is far from YSL standard, & the juice notes sounds too commercial for me.....I just can't compare it with the other YSL iconic fragrances.

 

[j´adore dior]

I´m not keen on the bottle design either, I love the colour and I could live with its shape, but to me there´s something wrong with the typography placing, as a whole it lacks the characteristic Saint Laurent grandeur, but yet again it is a perfume marketed for the younger generation, my only complaint is that why most of the times designers and marketing people think of young as simple and boring, as if that segment wasnt interested in a more luxurious, more special product, specially comming from a house like Saint Laurent.

 

[Alejandro]

terrible presentation!

credit: fatsugar.com

 

[j´adore dior]

It looks like an escada perfume.

 

[taz]

this is not Mr. Saint Laurent standard,there is somthing wrong with this bottle... so cheap looking.
I feel that Tom Ford did better than Stefano Pilati in the perfumes sector for YSL, I mean how to forget NU, M7, Rive Gauche PH, Cinema & the gorgeous summer editions, the stunning ad. campaigns & the chic bottles.

 

[j´adore dior]

I always had the idea that cinema was done with Pilati designing, but now that I remember Michel Alves was wearing those crystal black and white shoes at the advertising by Ford.
Does Pilati have a voice when it comes to taking choices on the perfume division at Saint Laurent?

 

[taz]

Does Pilati have a voice when it comes to taking choices on the perfume division at Saint Laurent?

Tom Ford did when he was there at YSL ....& since Pilati is the creative director for YSL, he should play that rule too?

 

[taz]

more from 'Osmoz':

ELLE is for liberty… and love

‘Elle’ is modern, chic, urban, and just a shade bohemian. A free and singular woman, steeped in art, a muse, bold, in love… ‘Elle’ is the new perfume from couturier Saint Laurent, coming in October. The name echoes their successful men’s scent L’Homme, launched in 2006. The fuchsia-pink bottle reveals a fresh, floral-woodsy juice, with notes of patchouli, Bourbon vetiver, citron, litchi, peony, pink pepper and freesia, designed by Olivier Cresp and Jacques Cavallier.

 

[cheiby11]

I don't like the bottle too... very disappointing

 

[taz]

I've sniffed 'elle' yesterday & it is Stella Mcartny + patchouli - which represent the masculine touch- , very disappointing even the SA at YSL counter complained that YSL used to be a trend setter & know it follows the others, it is too thick & makes me uncomfortable.
the bottle looks better in real due to the bright fauschia but it is too pricy a 50 ml bottle worth 90$ !!! what a shame to YSL history & Jacques Cavallier too who could have created somthing better. .

the SA told me that Stefano Pilati has no control on the beaute sector unlike Tom Ford who used to take responsiblty on the aroma, packaging & campaign.

 

[j´adore dior]

the SA told me that Stefano Pilati has no control on the beaute sector unlike Tom Ford who used to take responsiblty on the aroma, packaging & campaign.

I knew it, it doesn´t look like something he would have done, I hope he will be given the task in next projects though.

 

[taz]

"Qui est elle?"

check out the new website for elle, which will be launched in October 1st:
www.ysl-elle.com

for the moment you can see a teaser showing Coco from her back dressed in an Yves Saint Laurent le smoking outfit walking in front of the Institut du Monde Arabe in Paris.

 

[j´adore dior]

What does second life means?

 

[taz]

What does second life means?

it might be this: http://secondlife.com/ ??

 

[j´adore dior]

it might be this: http://secondlife.com/ ??

From all the things I thought secondlife might have meant (a weird shopping center I had no idea about among them) that virtual reality concept for sure wasn´t on my list, but sounds really interesting, it is great to see how perfume brands and publicists are pushing the envelope when it comes to promote a new fragrance, ok, the bottle was lacking originality and apparently so does the scent, but it seems the advertising will give us lots to talk about.

Ps: that short video on the institute du monde arave has a much more Saint Laurent vibe to me, by seing it I get a small "hmmmm..., maybe Stefano was around" feeling, maybe after the whole presentation is complete the bottle design will make much more sense too, what do you think about it Taz?

 

[softgrey]

KIT is now turning over in his grave...

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