YSL´s "Elle" new perfume

exactly J'adore that what i was telling my friend yesterday when the SA at YSL counter showed me the poster of the campaign -they are not allowed to display it before October 1st- & I love Coco's pose & look in the black le smoking except the thick black eyeliner... it will be a big & striking launche this fall ..
& about the bottle it looks much more better in real I mean my wife gets alot of attention whenever she get out of her purse that transperent fauchia bottle with the golgen chunky logo on it, so striking.

yes your right it is the grand campaign + the striking bottle that would make this product move forward while for the juice, it needs time to grow on people .. just like any recent YSL release.

& I do share with you J'adore that Stefano feeling, the campaigne has that culutural touch as the previous YSL campaigns around Paris & I love the choice of Institut du Monde Arabe & the gray bacgroung.
 
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Is it the one where she's spraying "Elle" all over the front? I got that. The model looks WHITE! Freakishly pale.
 
ysellegp4.jpg


Source: Moi et ma scanner
 
the bottle looks like something designed by Paris Hilton.. uber cheap.
 
thanks Street a Lucious for the pic, I don't like that thick black eye-liner on coco, doesn't fit her skin tone niether her face structure :(
 
the bottle looks like something designed by Paris Hilton.. uber cheap.

I was thinking Britney, or possibly Paris's perfume in South Park, Skanque.

And they made Coco look kind of odd in the adverts, which is sacrilege. I do not like this one bit.
 
One half of me appreciates that this is aimed at a younger market, while the other half says the whole concept looks like a counterfeit copy of a real YSL campaign. It just don't feel right, it feels like they've cut corners - and I can't believe how cheap the bottle looks.
 
The bottle does look cheap & off-putting, but will try to get hold of a tester. Both my Mum & I have our favourite fragrances by YSL, and I also love the scent of patchouli. I love 'Opium' & Mum loves 'Paris' & 'Rive Gauche' so we will give it a try and give my onest opinion what we think.
 
I really struggled to tell the difference between Elle and Cinema to be honest - not much difference between them.
 
I found 'elle' is similar to the new Dior 'Midnight Poison', but elle is more fresh & softer due to the pink berries, lychee & peony.

here is the invitation to the site, it is intresting & love the design section in elle & you:




 

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