I'm crying for what this magazine has become. It used to be so fun and lively. It had a great mix of fashion and beauty.
There certainly wasn't the same hypocrisy. Or to be kinder, there weren't the same mixed messages.
Back then, the voice of the magazine said, "you want to know about the latest products and procedures... SO DO WE!" There was a general acceptance that it's OK to be interested in self-improvement and beauty standards, and to be a little vain, no matter your age.
Alongside that, there were articles about the more psychological side of self-identity, the relationship we have with the mirror, and all the memories that go towards how we form our image of ourselves.
The editorials also had non-white models featured in them long before Vogue started realising there are more people in the world than just Blake Lively. Allure quietly featured them without demanding a medal for it.
These days, I can buy this magazine for written content that's all about how I'm absolutely fantastic the way I am, and how important it is to resist all these beauty standards... printed in a vehicle specifically designed to sell me idealised alternatives to reality, and an endless array of products to help me change my appearance.
The cover-all-bases excuse for this contradiction is say, "it's all about CHOICE", as if you aren't capable of taking a step back to point out the bigger picture - that the ONLY point of this magazine's existence is to operate as a commercial product, targeting as wide a readership as possible, for the delivery of advertising that can then be traced as having a result on sales.
Conde Nast is not funding this magazine as a publication to liberate the women of the world from having to give a damn about what the world thinks of them. And if sales dry up, it certainly won't be distributing it as a freesheet.
I'm all for reading about a WIDER range of beauty concerns, practices, products and people. I would love Allure to evolve into being a publication where people could get enthusiastic about wonky eyelids from around the world, and all the ways to make them a little bit better.
You know, in that fantasy land where we rule the world and make ALL the decisions, Allure is the only magazine at which I ever wanted to be the editor. It was never Vogue... everyone else can be the editor of that.