more details and excerpt from wwd.
Posen’s Go International collection will be available at most Target stores nationwide and online at Target.com from April 25 through May 30.
Go International, which focuses on young or emerging designers, has, since 2007, featured Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon and Tracy Feith. Next month, Target will introduce Rodarte, the collection designed by sisters Kate and Laura Mulleavy.
Target did not disclose prices for Posen’s collection, but previous Go collections have been in the $14.99 to $149.99 range. Posen’s own collection is priced from $900 to $12,000, with custom pieces fetching upward of $20,000.
Posen, 29, is no stranger to adapting his luxurious designs to lower price points. In the spring, he is launching Z Spoke, a less expensive line exclusive to Saks Fifth Avenue. Z Spoke will retail from $78 for a cotton T-shirt to $675 for a knit dress.
Go is not to be confused with Target’s Designer Collaborations, a separate program that features established designers who draw inspiration from a collaborative partner, muse or creative element. Alexander McQueen was the inaugural Designer Collaboration in March. Anna Sui bowed in September.
Posen, who has a flair for dramatic designs and drama in general, made a cameo appearance on “The Beautiful Life,” which began airing in July on the CW network. He attended Central St. Martin’s College of Art and Design in London, which has turned out talents such as McQueen and Stella McCartney.
Posen has had some experience designing for Target, albeit Target Australia. In fall 2008, he created a collection of red-carpet gowns, short dresses and tailored pants for Target Down Under. Rights to the Target logo and name were granted to Myer Emporium Ltd., now Coles Group, by Dayton Hudson Corp., now known as Target Corp. Aside from this, the two companies are unrelated.
