Dior Confirms Ferre Will Replace Bohan
By BERNADINE MORRIS
Published: May 11, 1989
After months of speculation, the House of Christian Dior said it plans to announce today at the Hotel de Crillon in Paris that Gianfranco Ferre will take over the design of its couture collection, ready-to-wear and furs.
Mr. Ferre, 44 years old, will assume the position held by Marc Bohan, 63, since 1960. Mr. Bohan is widely recognized as having revived Dior after the departure of Yves Saint Laurent, who was an assistant to Christian Dior and became Dior's head designer in 1957 after the death of its founder.
Mr. Bohan, who also designed costumes for the theater and films, is to remain with the house as the director of a foundation to assist young artists.
Mr. Ferre, who started his ready-to-wear business in Milan, Italy, in 1978, added men's wear four years later and couture in 1986. He will not be doing his Italian couture collection any longer, according to Rita Airaghi, an associate, speaking from Paris.
It has been known for some time that Dior was looking for a replacement for Mr. Bohan. Karl Lagerfeld, Thierry Mugler and Claude Montana were some names that came up. It was widely understood that Dior was trying to repeat the success of the House of Chanel, which updated its image by bringing Karl Lagerfeld into its fold five years ago.
'We think he's a top designer and will make a wonderful contribution to Dior,'' said Dawn Mello, the president of Bergdorf Goodman, speaking of Mr. Ferre's appointment. ''He is a designer who understands elegant clothes, and that is certainly what Dior stands for.''
Mr. Ferre is best known for his super-sophisticated sportswear look, interpreting separates like extravagant blouses and beautifully cut trousers and jackets in the most luxurious materials. His fall ready-to-wear collection, introduced in Milan last month, emphasized the trend to animal markings like ocelot and zebra.
His first collection for Dior will be the couture or made-to-order clothes, to be introduced in July.