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She was editor-in-chief from 1963 until 1971. Vreeland enjoyed the sixties enormously because she felt that uniqueness was being celebrated. "If you had a bump on your nose, it made no difference so long as you had a marvelous body and good carriage."
During her tenure at the magazine, she discovered the sixties "youthquake" star Edie Sedgwick. In 1984 Vreeland explained how she saw fashion magazines.
"What these magazines gave was a point of view. Most people haven't got a point of view; they need to have it given to them—and what's more, they expect it from you. [...]t must have been 1966 or '67. I published this big fashion slogan: This is the year of do it yourself. [...][E]very store in the country telephoned to say, 'Look, you have to tell people. No one wants to do it themselves-they want direction and to follow a leader!'"
en.wikipedia.org
Photographers (just to name a few
David Bailey
Richard Avedon
Irving Penn
Franco Rubartelli
Gianni Penati
Patrick Litchfield
Arnaud de Rosnay
Alexis Waldeck
Bert Stern
Henry Clarke
During her tenure at the magazine, she discovered the sixties "youthquake" star Edie Sedgwick. In 1984 Vreeland explained how she saw fashion magazines.
"What these magazines gave was a point of view. Most people haven't got a point of view; they need to have it given to them—and what's more, they expect it from you. [...]t must have been 1966 or '67. I published this big fashion slogan: This is the year of do it yourself. [...][E]very store in the country telephoned to say, 'Look, you have to tell people. No one wants to do it themselves-they want direction and to follow a leader!'"
en.wikipedia.org
Photographers (just to name a few
David Bailey
Richard Avedon
Irving Penn
Franco Rubartelli
Gianni Penati
Patrick Litchfield
Arnaud de Rosnay
Alexis Waldeck
Bert Stern
Henry Clarke
