Acne Studios F/W 2015.16 : Frasse Johansson by Viviane Sassen

[Marc10]

fashionista/i-d.vice

 

[Marc10]

WALK LIKE A (WO)MAN: “Walking in high heels is so hard, and I don’t understand how anyone can walk in them,” said Frasse Johansson, the 12-year-old boy who appears in Acne Studio’s fall women’s campaign, in the latest sign of fashion’s obsession with gender blurring. “Playing football is more my thing but it was great fun to do it. And I got to hang out with my dad.”

Of course, “dad” is Acne’s creative director Jonny Johansson, who has been toying with androgyny in his recent men’s collections, and detects a shift in the young generation’s attitude toward fashion.

“The cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,” the designer explained. “I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.”

(Indeed, shielded behind visorlike glasses and nose jewelry, the youngster with a blunt cap of golden hair could at a glance be mistaken for the Swedish recording artist Robyn.)

The images, shot by Viviane Sassen, are to debut on the Swedish brand’s Web site on Thursday and are destined only for outdoor placements, starting with New York during its fashion week, to be followed by subsequent ones in London and Paris — and then in Hong Kong ahead of Golden Week.

wwd.com

 

[narcyza]

It's so strange to me.

 

[Vitamine W]

Simply amazing. Confusing, intriguing, superbly executed.

 

[Benn98]

Too gimmicky for my taste. The clothes doesn't look bad, dont know why he had to resort to this attention-seeking measure to showcase this collection.

 

[Nomar]

This is amazing. One of the best campaigns of the season for me.

 

[mepps]

Absolutely ridiculous.
Now adult women are being sold the image of a 12 year old boy, as
a style icon, that they will never be able to emulate.

 

[RedSmokeRise]

Logo is awful. Isn't there a better way to address norms than using your own 12 year old child?

 

[justaguy]

Hate this collection but I love how these photos look more like images that should be up on a call for a gallery showing.

 

[Pricciao]

This idea is too out there to me, I don't know if I'm conservative or not, but...
Don't they remember how Vogue Paris and Dolce & Gabbana got bashed for similar cases?

 

[Nymphaea]

I like it in a kind of gallery kind of way, but the collection itself is so ugly, just like justaguy said.

 

[dizzytacks]

this is such a charming and important concept and i really think it reflects the times. teenagers are far less fused to conventions and labels in comparison to most of us when we were that age, policing ourselves and each-other. I LOVE LOVE LOVE this

 

[Emmanuelle]

So powerful and intringing. Great great job !

 

[GivenchyHomme]

Well it's obviously a gimmick, but not bad.

 

[Nymphaea]

It keeps intriguing me.

 

[Creative]

A little gay boy playing with his mum's clothes. What's new and intriguing about that?

 

[dizzytacks]

its the designer's (who happens to be a man) son. Kids these days are less interested in rigid gender boundaries and this ad reflects that. I'm really surprised to see how little people are excited about this. its so hopeful and genuine.

 

[mepps]

its the designer's (who happens to be a man) son. Kids these days are less interested in rigid gender boundaries and this ad reflects that. I'm really surprised to see how little people are excited about this. its so hopeful and genuine.

His dad asked him to do t and he did it, because it was fun, and he got to hang out with his dad. He said he'd rather be playing football.

There is nothing genuine and hopeful there. Just a cynical gimmick, from the mind of his dad, and a slap in the face to all women.