Agnete Hegelund | Page 49 | the Fashion Spot

Agnete Hegelund

I feel like Agnete's being pushed to the sidelines this season.

So typical. Just when I'm really starting to appreciate her work. :neutral:

I kind of agree.

Isaac Mizrahi S/S 09 New York


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Yes, she hasn't been in any of the major shows so far. :(

I wasn't pleased about the agency switch to begin with, and now I can't help but think she should've stayed at Ford. She was their biggest star (along with Chanel), and I'm sure that helped her to some bookings. There's only room for 'X' number of Next girls in a major show lineup, and now she's being outshined by Anja, Cat, Abbey, Anna J, Karlie, even Karmen...

More on the agency drama. The article's four pages long, so I cut out everything but the parts that specifically concern our girl. Read it in its entirety here.

Stealing Beauty
It's not all air kisses and parties at Fashion Week-for model agents, it's a nerve-racking time to guard their territory (that is, their girls) from being poached by hungry competitors. And some big firms are even taking their turf fights to court.


...

Like Agnete Hegelund Hansen. The 20-year-old has the icy Danish look that editorial photographers love, but a roundness in her cheeks and a vulnerability in her pout that make her commercially relatable. She scored her first Vogue Italy cover, shot by Steven Meisel, in February, and appeared in fashion shoots for W, Dazed & Confused and Harper’s Bazaar over the summer. Everything seemed to be going well with Ford, her agency since 2006. Then, on July 8, she informed Ford that she intended to break her contract and move to Next. A legal battle is still raging.

The lawsuit Ford is bringing against Next concerns the “poaching” of Agnete and the attempted poaching of Brazilian swimsuit model Natalia Andrade. Ford also claims that Next hired away three of their agents, including Craig Lockner, Agnete’s point person, in order to sway the models into leaving Ford. Agnete insisted on breaking her contract to make the switch, a move that befuddles some watchers. “Ford was doing absolutely nothing wrong with that girl,” says an agency head. In the lawsuit, Ford alleges that the agency had groomed Agnete to the point where she was “poised to…break into big money territory with beauty product and fragrance company contracts that are the coveted prizes in the modeling world.”

Ford also insists that they built Agnete’s career from scratch, bringing her to New York from Denmark and introducing her to “a who’s who of the fashion industry.” The agency argues that it was “instrumental and critical to Ms. Hansen’s growth and success in the modeling industry.”

But when Craig—who started as an assistant at Ford in 2002 and rose through the ranks to become a booking agent—resigned on July 4, Agnete sent an e-mail to Ford four days later, bowing out as well. Ford attempted to hold her to her contract. That is when Agnete’s “mother” agency, 2pm, in Copenhagen intervened and said that she would be leaving Ford, period.

...

So in Agnete’s case, 2pm from Denmark made the decision that she would move to Next, and some suspect there was a large monetary sum involved. “Next supposedly paid 2pm a lump sum to get the girl. That is not so kosher,” says an insider, insinuating that Next is resorting to bribes to win girls. Joel from Next says that this allegation is “100 percent untrue and unfounded.”
http://www.nypost.com/pagesixmag/issues/20080907/Stealing+Beauty?page=1
 
Better day today. Matthew Williamson, Monique Lhuillier and Derek Lam so far.

Matthew Williamson


catwalking
 
^ Yes, so cute! I'm a big sucker for shows with a happy vibe :heart:

Monique Lhuillier S/S 09

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catwalking
 
Wow so she followed her booker to Next?

I wonder how she'll do with Ford now. I mean there's only so much an agency can do for a girl.

I hope Meisel will continue to love her! And give her another Vogue Italia cover :innocent: :)
 
Wow so she followed her booker to Next?

I wonder how she'll do with Ford now. I mean there's only so much an agency can do for a girl.
You mean with Next?

She's not having a stellar season so far. I'm kind of surprised, but at the same time not. I don't think the agency switch has much to do with it, but of course we'll never know. The "Next effect" should show in the coming months anyway. It'll indeed be interesting to see what happens...

Malo SS09

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style.com
 

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