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Source: Saks Fifth Avenue
Saks Fifth Avenue's Want It! Campaign Returns
Wednesday January 16, 2:10 pm ET - Spring's most irresistible trends debut at Saks on March 13
NEW YORK, January 16 /PRNewswire/ -- Saks Fifth Avenue has announced the return of its acclaimed Want It! campaign for Spring 2008, featuring an expertly edited selection of the season's most vital trends for men and women, each depicted in an illustration by renowned artist Piet Paris.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080116/NYW077 )
Want It! is the culmination of a months-long process, during which the Saks Fifth Avenue merchant and fashion teams identify the season's most notable trends and work with the world's top designers to bring those trends to Saks Fifth Avenue in extraordinary depth.
The result is a nationwide celebration of those trends, each available in an unprecedented range: from accessible to cutting-edge and everything in between. "For every trend, we're offering something for the customer who's just starting to shop with us as well as something for the dedicated fashion lover," explains Steve Sadove, Chairman and Chief Executive Officer, Saks Fifth Avenue.
The Spring 2008 Want It! campaign features eight items for women: Bangles, Chic Shoulder Bag, Florals, Luminous Face, Maxi Dress, Slide, Tunic and Vibrant Color. For men, the five Want It! items are Contrast Collar and Cuffs, Hoodie, Light Grey Suits, Nylon, and Suitable Supplements.
On the whole, women will aspire to a complete, refined look with possibilities ranging from exotic to modern to romantic to sporty. Men, in turn, will draw their inspiration from whimsical preppy details, elements of 80's pop culture, and classic prints with sartorial accessories to achieve a fresh look that winks at the past.
The event begins on March 13 with opening night celebrations in top Saks Fifth Avenue stores. Then, Saks stores around the country will be transformed, highlighting the Want It! trends that will also appear online and in print advertising.
At the heart of Want It! for Spring 2008 is the work of Dutch graphic artist Piet Paris. His electrifying illustrations-composed of spray paint, collage, watercolor and more-will appear in Saks catalogs, on shopping bags and in all Saks stores nationwide.
The illustrations feature the Want It! trends as well as clothing resembling a series of New York landmarks: the Chrysler Building, the Guggenheim, the New York Stock Exchange. "The artwork perfectly captures the radiant colors and the modern, cosmopolitan energy that are the essence of the Spring 2008 season at Saks," adds Terron Schaeffer, Group Senior Vice President, Creative and Marketing, Saks Fifth Avenue. Internationally renowned Kenyan photographer Max Vadukul is responsible for the stunning campaign photography, shot at Pier 59 in New York with top talent Agyness Deyn of DNA and Garrett Neff of Click. The session was a happy reunion between Vadukul and Deyn, who worked together during Deyn's early days as a model.
I know, I cringed through the whole thing and chanel gets on my nervesthat video is a bit too wannabe-cool for my taste![]()



