Alaïa W/S 2024.25 : Alix Bouthors, Mona Tougaard, & FeiFei Sun by David Sims

[vogue28]

 

[kikifoz]

Spring? Baby, she's in a floor length fur.

 

[chrisand489]

And Mona Tougaard

(Alaïa email)

 

[Melancholybaby]

Spring? Baby, she's in a floor length fur.

It's Winter 2024/Spring 2025 if I'm not mistaken.

 

[ellearchivist]

I prefer this to what Tyron Lebon was doing. Feels more appropriate!

 

[Jvo723]

And fei fei

 

[avonlea002]

Why is it always the case these days that a more glamours or elegant collection has the be photographed in "raw" style for the campaign? I get the idea of juxtaposition but it's so tired at this point.

 

[alwaysademo]

 

[br3ncon1]

I want to live in that fur coat. This campaign is selling it for me, great casting too.

 

[alwaysademo]

theimpression, ellechina, alaia, X

 

[GivenchyAddict]

Mona got the best shots imo.

 

[MModa]

The ad campaign is beautiful as a whole. Love many of the photographs and the casting. Classic Sims.

 

[reese06]

I like it but it's a bit cold, no? I'm reminded of the fashion show that took place in Pieter Mulier's home. Not that it doesn't work, but I would like to see more personality and warmth. This lacks connection to the audience even if that fur is selling it.

 

[Thefrenchy]

It's a bit poor photography-wise but I always love their logo placement. Makes anything way stronger.

 

[alwaysademo]

exactly. I got Eza's book last month and kind of am amazed how his packaging lifts every brand he touches. Sometimes the image plays secondary role and that's fine if everything is tuned on the same level.
Mona has a sparkle here.

 

[GivenchyHomme]

Too much Sims, too much Vogue Paris. The brand needs to build a more distinct identity. They should look to the archives.

 

[alwaysademo]

Really? I wish VP were this posh during Alt's reign. I remember vividly a lot of cowboy hats and Bowie impersonators.