Alaïa S/S 2024 : Gisele Bündchen by Tyrone Lebon

It’s so bright and loud, I don’t expect that from Gisele or Alaia. Her smile is a bit uncomfortable. Love the closeups of the clothes though.
 
I just saw this on their Instagram! Really good art direction. Gisele looks amazing <3
 
This whole campaign just feels like a breath of fresh air! So bright, vibrant, refreshing, revitalizing... the list goes on. I'm able to appreciate Tyone Lebon's photography here massively, and of course for me, the casting of Gisele is the icing on the cake. A resounding 10/10 from me!
 
Stunning. Takes me back to Lebon's amazing early BV campaigns, that's how good it is.
 
I agree. One of the best campaigns this season. Gisele looks stellar styled this way and it is a departure from all her Mother Earth shenanigans. The composition and some other things, like her chin peaking out in the last pic, can be improved, but this is very appealing already.
 
Fresh, with the familiarity of a real runway icon.
Great choices.
 

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