Alberta Ferretti F/W 2023 Campaign
Photography: Rafael Pavarotti
Model: Ida Heiner
Art Dir: Sara Hemming
Stylist: Poppy Kain
Hair: Eugene Souleiman
Make-up: Hiromi Ueda
DOP: Candice Lo albertaferretti.com
Lookbook at best. The only one that worked in AF with simpler campaigns was Roversi, apart from that I miss Meisel's campaigns...F/W 2007 is still my favorite!
I love her in the red coat and in the red dress. Gorgeous. Too sad that the these days campaigns look often like lookbooks. I liked the campaigns outside at a great location. Chanel did this in former times. Loved for example the one SS 2011, that was a great concept! Also later ones. And I loved the early ones
with Claudia at the Cote Azur for Example. Is it too expensive to make a campaign not in studio in these times?
I've come to admire the work of Rafael Pavarotti lately, even more so following his contributions to the likes of Vogue Italia and W Magazine. This, however, is seriously lacking and looks amateur for a brand like Alberta Ferretti. It's all just so very static and more suited to a lookbook. A massive flop, IMO.
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