Alexa Chung

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Les_Sucettes said:
Just no.

She should go back to the fake tan phase, words i never thought i would utter since i loath fake tan, but truth is she looked really sexy and womanly, this little girl lost act is way past its sale by date.
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Agreed. Even by 82 year old grand mother would say that outfit is too matronly.
 
:wub:
At the premiere of The Legend of Tarzan in London.

308io8z.jpg

Source: dailymail.co.uk
 
The dress is very boring and dull. I also see that Alex still won't walk a red carpet with her. Poor girl.
 
^ Could be just as much her choice to not walk the red carpet, she's never been one to try to cling on to her boyfriends' fame. ...And in this case I think he spared her, Tarzan is a complete embarrassment, not sure why he thought making that would be a good idea.

Her formal/red carpet style rarely has wowed me. It's the casual looks she excels at, but lately they've seemed overly trendy and thought out. Her hair looks great lately, love it short, it shows off her beautiful face.
 
HeatherAnne said:
^ Could be just as much her choice to not walk the red carpet, she's never been one to try to cling on to her boyfriends' fame. ...
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I have a totally different perception of her, she was definitely doing the power couple thing with Alex Turner. And it took her a while to uncling.

A bit weird she's so much in the background with Skarsgard, if it's by mutual agreement, and he's not demanding it, a million kudos for her for bagging my celebrity crush. You go girl, you can dress as many horrible granny clothes as you wish, i will still take a bow.
 
Les_Sucettes said:
I have a totally different perception of her, she was definitely doing the power couple thing with Alex Turner. And it took her a while to uncling.
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She was way more famous with Turner in the beginning of their relationship (he even wrote the song 'Fools on Parade' about it), and always seemed to me to retrain the power in their relationship. She rarely was hanging on Turner's arm at his events or concerts (save the occasional music festival while they were watching other acts). Of course they were both at the height of their fame which made them a power couple who garnered a lot of attention, but to me she rarely mentioned their relationship or a made a show of it, nor did Turner.

All a matter of perception I guess.
 


Alexa Chung to Launch Own Fashion Brand
British television presenter and model Alexa Chung is set to launch a contemporary-priced line that will hit retailers in May 2017, BoF can exclusively report.
British television presenter and model Alexa Chung is poised to launch her own namesake fashion label, building on her successful collaborations with other brands and her personal reputation as a style icon.

The 32-year-old will step into the role of creative director at the helm of Alexachung, a contemporary-priced ready-to-wear line that will hit retailers in May 2017.

Chung said it was only after she had worked on a number of collaborations and creative projects with other fashion labels that she built the confidence to pursue her own business, which will sell denim, daywear, eveningwear, shoes and jewellery, as well as special products.

“I feel as though I’m kind of prepared to do it now. If it had been any time sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat,” she said in an exclusive interview.

The move comes as several other personalities, from Victoria Beckham to Karlie Kloss, have more directly harnessed their fans and followers to launch their own businesses, as opposed to entering into partnerships with major retailers or simply promoting other people’s products.

“I just wanted the freedom to sort of make my own world, without someone else’s brand’s brief to stick to," said Chung. "That was so fun, but there are certain boundaries that come with doing something on behalf of someone else, [you] kind of have to keep within their design remit.”

Chung has previously collaborated with clothing brands AG Jeans and Madewell. She has also worked as a creative consultant with brands like Marks & Spencer, Superga and Eyeko.

“I see this being the culmination of a lot of hard work for a decade and this being the resting place for all of those ideas and to continue kind of developing and growing that, just in this one home base space,” she said. “Also I feel like I need to get it up and running whilst I’m still young enough to have the energy and still be in touch with pop culture enough to make something that is actually relevant to the audience today."

Tapping into the zeitgeist is something Chung knows a lot about. A contributing editor to British Vogue for seven years, Chung’s widely popular sartorial choices, trendsetter status and role as a muse to many fashion brands has helped create a halo effect around her projects. When British handbag maker Mulberry created a bag inspired by her in 2009, it posted a 79 percent increase in its sales the following year. Both her Madewell and AG Jeans collaborations also sold out after their debut.

Chung will oversee a six-person design team, whose professional backgrounds include time spent at luxury fashion houses, as well as in other industries including music and art. She has appointed Edwin Bodson, the former head of atelier at Haider Ackermann, as managing director. Bodson was previously responsible for overseeing the commercial and product development for the Haider Ackermann’s womenswear pre-collections and its e-commerce offering.

Chung's first collection will be sold at selected luxury retailers like Selfridges, Galeries Lafayette, Matchesfashion.com, MyTheresa and SSENSE, as well as via a dedicated e-commerce platform. The brand will focus its launch activities in London, New York, Paris and Hong Kong, aiming to introduce some form of special project in each city in its first year, and Chung is eager to ensure the positioning of the brand is relatively accessible.

“How we present is going to be something we need to really think about. I know how the fashion industry stands today and how it’s changing very rapidly. I want to make sure that we are offering something that is exciting and unique and new, but also the point of this brand is that it connects to everyone,” she said. “I’m not making something that has got a crazy high price point. I want to make sure its something that is speaking to just everyone on the street.”
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businessoffashion.com
 

gettyimages, bfa.com

in new Brioni

whowhatwear.com, vk.com/this_is_alexa


vk.com/this_is_alexa
 
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