Alexa Chung turns stylist for Percival
Multi-tasking fashion icon Alexa Chung has turned her hand to styling for her good friends at Percival.
BY Belinda White | 02 June 2011
Model slash TV presenter slash Chanel muse slash DJ slash fashion designer Alexa Chung, can now add 'stylist' to her bulging CV.
The doe-eyed, Bambi-legged fashion icon has been enlisted by her friends Luke Stenzhorn and Christopher Gove - the twenty-something co-owners of unisex fashion label Percival - to lend a bit of Alexa stardust to their autumn/winter 2011 lookbook.
It was only a matter of time before Miss Chung made the natural move into styling. She is revered by fashion insiders as the style icon of her generation and has the knack of lending an air of carefree cool to anything she wears - be it Chanel or Topshop.
So what is Alexa's message for the London designed, UK made label?
Well, it's all very Alexa really - a stylish knit that looks like she picked it up in a vintage shop, a splash of ubiquitous Breton stripes, and outerwear inspired by British countryside classics in Harris tweed, beeswaxed cotton and sheepskin. The models have the 'Alexa look' too - minimal makeup to lend a tomboy edge for the girls, and boys with beards who could be in bands.
Everything Alexa lends her name to - from her collection for Madewell, to her endorsement of Superga plimsoles - seems to come up smelling of roses, so watch this space. Before you know it, Percival will be the must have label no self-respecting follower of fashion will be seen without.
telegraph.co.uk
)?
