Alexander Wang F/W 11.12 : Raquel Zimmermann by Fabien Baron

[Flashbang]

WANG GETS GRITTY: It’s a bird, it’s a plane, it’s…Raquel Zimmermann in an Alexander Wang campaign! Tonight, as the sun sets, the designer will launch his fall ready-to-wear promotional video with a series of nighttime projections all around New York, from the Upper West Side to the Meatpacking District to SoHo. “We’ve rented these trucks,” explained Wang, “and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.” The screening will last for six hours and continue Thursday and Friday night.

As for the video itself, which was shot at an abandoned grain factory in Red Hook, Brooklyn, it features Zimmermann in an eerie “Blair Witch”-type setting. “We wanted something really gritty and raw to contrast with the polished richness of what we showed on fall runway,” said Wang, adding that the soundtrack will be SebastiAn’s “C.T.F.O.” ditty, featuring M.I.A. - wwd

 

[Vini]

owww Raquel, very very! Thanks.

 

[TREVOFASHIONISTO]

i guess Aymeline was speaking about last season, this is great though

 

[LiranYana]

this is wayy better than the last season's ugly campaign

 

[happytrail]

looks very promising. aymeline would have been a good choice as well, but raquel certainly knows how to create a fantastic shot.

 

[Jenna16]

Raquel Ownage!!!!

Is this I&V again?

 

[Spike413]

That's a great shot of one of my favorite looks in the collection. I'm not so sure why I like it, but I do.

 

[Marc10]

This is really cool, WAAAAAAAAY better than last season.

 

[Style Savvy]

It's official. Raquel is the queen of campaigns this season. This is so much better than Aymeline's.

 

[Aedlacir]

Iconic! This is major. I love the lighting, movement, makeup and supermodel. AHHH, I can't contain myself. This is Raquel's best to date (w/o seeing Lanvin or Alexander Mcqueen of course). I can't wait to see the video.

 

[mackos]

I absolutely love it! Raquel looks fantastic and the setting is just great.

 

[Ives927]

I certainly did not anticipate this and I am pleasantly surprised. I'm loving this. The shot is gorgeous and dynamic. Raquel owned it.

 

[yesitsdagny]

Raquel is unstoppable and looks amazzzing

 

[WilhelmF]

Raquel looks commanding and the whole atmosphere is right up my alley.
I like this as a shot but to me this seems more on editorial territory rather than an actual campaign.

 

[AileenK]

ysl lanvin mcqueen jimmy shiseido animale and now it’s Alexander Wang，it's the 7th ad now!2011 is the year of Raquel Zimmermann.

 

[cul8tr]

Verry good. Love it.

 

[MON]

Perfection!

 

[tarsha]

Wasn't expecting such a great result after previous seasons' ad, which was boring. But like Grace Coddington said in The September Issue documentary, "when Raquel is doing it..." She's a queen of this season ads without a doubt. I would love to see more of this.

 

[elle_gb]

Raquel is a BOMB!!!!!! BOOM!!!!!

 

[agee]

Get that cash girl! Having said that the thing I like best about the image is the shoes.