Alexander Wang for H&M by Mikael Jannson

[valliaddict]

Joan's second shot is much better than her first. I love Raquel's shot the most, though. The cast for this whole campaign is perfect.

 

[rebel]

Glamour UK - November/ebooksmgzn

 

[rebel]

Elle Russia - November 2014/

 

[justaguy]

Not really sure what to make of this campaign, but I like the casting, and in particular, Raquel.

 

[Anna147]

Well, I already posted the campaignvideo in the thread of the collection, but I think it should be here to.
Models: Andy Carroll, Isabeli Fontana, Joan Smalls, Natasha Poly, Raquel Zimmerman

source: Hennes & Mauritz Youtube channel

This partnership marks the first time an American designer teams up with H&M in the designer collaboration. New York based fashion designer Alexander Wang has firmly established his brand by perpetually evolving and re-contextualizing the urban uniform, since his collections were launched on the runway in 2007. Alexander Wang’s core sensibility is a reflection on wearable contrasts, blending seamlessly between the refined and the imperfect.

To watch the full interactive film visit hm.com/wangxhm

The collection will be available in selected H&M stores worldwide and online 6 November 2014.

 

[Benn98]

Wow, I like the video. Thanks for posting Anna! Natasha motorcycle and Joan's snow sequences are the best for me. Raquel feels a bit underwhelming.

 

[rebel]

about.hm.