Allure November 2020 : Kesewa Aboah by Ruth Ossai

Get yourself a parent who owns a modelling agency, and your talent will take you far. Same old story, just a different day of the week.

 

The only Aboah girl we should be talking about! I can tolerate her because she's a way better model (and way prettier imo) than Adwoa.
She looks stunning here, and I like the cover image (but not the preview).
Ruth Ossai has also been doing great work lately, moving outside of her edgy 'signature' for something more refined. I like that.

 

Criminal.

 

With all due respect to Kesewa, but she does not look like a model to me.l like the new layout on the other hand. It's very vintage yet modern at the same time.

 

What a mess

 

I like it. And yeah, she looks better than her annoying supermodel sister.

 

Allure November 2020



Eyes Up

Photographer: Ruth Ossai
Set Designer: Luke Ossai
Stylist: Gabriella Karefa-Johnson
Hair: Isaac Poleon
Makeup: Bea Sweet
Cast: Kesewa Aboah, Jess Maybury, Ariish Wol, Lily Vogt, Akon Changkou









Allure Digital Edition

 

God what a tacky mess.

 

ANTM challenges look more professional. That Adobe girl is just ugly.

 

I quickly flicked through this issue online, this magazine is getting worse – there’s nothing in it that you couldn’t get online – and at least haircare/skincare advice from interested amateurs stands some chance of being more truthful than a magazine which is the equivalent of a counter salesperson who’s there to sell you a certain list of products and who’ll get a bollocking from their boss if that isn’t done.

I don’t mind a hard sell – but naked commercialism works best when it’s dressed up like seduction. Allure doesn’t bother, it literally just gives you lists.

 

It should be illegal to put out covers this bad.

 

It should read "Manure".

 

Oh dear god this is what fashion vomit must look like

 

What it must look like?
IT IS fashion vomit.

 

Oh look, Allure just became Dazed and Confused! Something no one asked for! It’s time for Michelle Lee to hit the road. This magazine has too good of a legacy to go down in flames like this. Someone needs to rescue this magazine. Now!

 

I've noticed that as well, and in Michelle's case I think the magazine is now what she always wanted it to be. Nylon-lite.
It may sound wicked to want someone to get sacked during a pandemic, but she's just not the right fit. I've listened to a lengthy podcast interview with her and she's so far removed from this magazine it's not even funny. I mean, she comes from cars!

Her tenure at Allure is such a clear example of the latest corporate trend where someone is hired purely because of the fact that they know nothing about the industry they're supposed to lead. 'Let's shake things up'.....'the fact that you know nothing about xyz is actually an advantage because it means you will approach it with fresh eyes'. I've literally heard things like this being thrown around in the office.
In Michelle's case, it's such a bad move because right now the beauty industry is a well-oiled machine. No wonder brands and audiences are looking to YouTube influencers for inspiration and not Allure.

 

Allure? More like "Allure".

 

No-one will be surprised if this magazine soon dissolves to become a digital-only non-entity that'll operate as a second shopfront to promote the Allure beauty box subscription service.