Nothing conveys the identity of a brand quite like its advertising and more and more mainstream fashion brands are attempting to tweak their image via campaigns that utilize fashion’s biggest powerplayers. Case in point, the F/W campaign for conservative brand, Talbots features the edgy pairing of
Linda Evangelista and
Mert Alas and Marcus Piggott. Meanwhile Jones New York enlists
Annie Leibovitz and a slew of top names like
Hilary Rhoda,
Jessica Stam,
Hana Soukupova,
Jacquetta Wheeler,
Du Juan,
Yasmin Warsame,
Aminata Niaria and
Ujjwala Raut for their ads. Not to be left in the dust, mall staple Esprit enlists
Coco Rocha for its collection ads and
Anne Vyalitsyna,
Du Juan and
Missy Rayder by
Mariano Vivanco for the mainline.